Build
Build the Smallest Useful Offer—Software Optional
Turn behavioral evidence into a clear, deliverable offer that may be manual, presold, or service-led before any software exists.
Field Notes
Choose the stage that matches the decision you need to make next. Start with Find if you do not yet have strong evidence for a specific customer problem.
Choose a stage
Showing all current guides: 6 notes.
Deliver
Deliver the First Customer Outcome Without Losing the Promise
Map intake, checkpoints, handoffs, quality, support, and recovery so the first buyer receives the result that was actually sold.
Find
Find a Painful Problem Before You Choose What to Build
A practical way to turn domain knowledge into one specific customer-and-problem hypothesis that is ready for real conversations.
Operate
Operate a Proven Workflow With Bounded AI Authority
Turn a repeated, successful business workflow into a supervised SOP with permissions, receipts, cost bounds, stop conditions, escalation, and recovery.
Sell
Sell the First Offer With a Direct, Human Ask
Turn a deliverable offer into a short prospect list, relevant outreach, a clear price, and an explicit next-step request.
Validate
Validate Demand With a Behavioral Commitment
Replace compliments and AI opinions with an evidence ledger built from last-instance interviews and a concrete commitment test.
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